I'm Jeff Swearingen, a retired software founder. I have nothing to sell you — no coaching, no subscriptions, no agenda. Just honest perspective from someone who's been through it.
This site exists to help two kinds of people:
From a loving, middle class home, I'm a public school B student from the Midwest. My wife and I married in 1994, we have 3 great adult kids.
Not sure why, but I've always been chasing $. I was the kid delivering newspapers at 4 in the morning, I cut grass, shoveled snow, sold things door to door.
A salesman by trade, I worked in technology for 7 years out of college before starting my first company in 1998 during the dot com boom. Sold that end of 1999 in a spate of good luck and timing.
Retirement wasn't everything I expected.
The first few years were isolating and frustrating. Thankfully, I hired a coach (Rick Eigenbrod) who helped me make sense of what happened.
Here's a year's worth of therapy in 4 paragraphs:
Coming in 2027.
Rancho Loco is a personal project — a dedicated space in Scottsdale, Arizona, built to enable the kind of in-person, authentic conversations that just don't happen on Zoom. I love hosting people, but having too many guests at the house for too long isn't great for anyone. Can accommodate 8 guests with their own bedroom and bathroom.
Rancho Loco is available at no cost to interesting groups of friends and founders, both working and retired. It's not a party house, it's a place to connect with peers, have real conversations, and remember what life is like when you don't have your phone in your face all day. Bring your A game — there will be an arcade with pinball, video games, ping pong and golf simulator.
For more information, visit RanchoLoco.org
Beyond The Finish Line (BTFL) is a free peer group for post-exit, post-economic founders. Our members have sold their businesses and share the common trait of having the perfect amount of money: "enough."
BTFL exists because the journey after an exit can be unexpectedly difficult. The loss of structure, purpose and identity that comes with leaving your company is real, and most founders aren't prepared for it. Our group provides a private, trusted circle of peers who understand what you're going through — because they've been there too.
BTFL is not an investment group, not a networking club and not a for-profit venture. It's a place where founders support each other in building meaningful lives beyond the finish line.
For more information or to join, visit BTFL.org
No. I do not make any traditional investments in companies. I am here to give, not invest. If you need help, guidance, someone to talk with, I'm here. But, please don't ask me to invest in your company or refer you to any of my friends for an investment.
Yes, if you're considering selling / exiting your business, I'd be glad to help guide you with no agenda or fees. Please contact me.
Yes, if you've sold your business and are feeling a bit lost. This is my main project for those Beyond The Finish Line. Please contact me.
I love founders, but only have bandwidth and knowledge to be useful to some.
If you're thinking of selling your business or planning your exit, please tell me a little about your situation before hitting send.
If you've sold your business and are trying to figure out life beyond the finish line, please write a bit about your situation before hitting send.
If you are thinking of starting a business or are in the early stages, I'm cheering you on but there are many better resources than me.